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What is the Purple Leash Project?
The Purple Leash Project was born out of Purina’s mission to bring and keep pets and people together and RedRover’s® mission to bring animals and their owners from crisis to care.
The Purple Leash Symbol
The purple leash serves as a symbol of the invisible struggle domestic abuse survivors and their pets face. Purple represents domestic violence awareness, and the leash symbolizes the unbreakable bond between pets and their people.
Increasing the Number of Pet-Friendly Shelters
Purina’s work through the Purple Leash Project over the last decade has helped to double the number of pet-friendly domestic violence shelters across the U.S. to nearly 20%. Plus, 49 states now have at least one pet-friendly shelter.